From November 12th to 31st, 2020, Metro grocery stores across the province of Ontario undertook a very special community-based fund-raising campaign. ‘Spirit Like No Other’. At its heart, was the issue of food insecurity in the time of COVID-19.
Food insecurity is one of the most pressing issues of our time. Living through a pandemic has emphasized the critical work of food banks. In a media release, Metro applauded both its essential workers and its loyal customers who really stepped up to support the ‘Spirit Like No Other’ campaign.
‘Metro customers answered the call to help their local communities by donating a toonie at checkout to support Metro’s community ‘Spirit Like No Other’ campaign. The campaign was created with the hopes of helping those who have been impacted by the pandemic by supporting local foodbanks. Metro Ontario committed to match customer donations up to $250,000.’
Well, it turns out, a Metro grocery store in Sault Ste Marie was a top fundraising grocery store. In fact, the Metro location at 275 Second Line W. (Market Mall) was one of the top store donors in the whole province of Ontario. That’s pretty darn good considering we are not one of the largest communities in the province. However, The Sault is certainly one of the most generous ~ and that has proven to be true time and time again.
Metro Communications Manager, Stephanie Bonk shared, “The money raised through Community ‘Spirit Like No Other’ is to support individuals and families who are struggling with food insecurity. The Community ‘Spirit Like No Other’ campaign surpassed all expectations raising a total of $1.43 million for 146 local foodbanks across Ontario.”
“The Sault Ste.Marie Soup Kitchen Community Centre on James Street received a $29,114 donation thanks to Metro customers in Sault Ste. Marie.” shared John Downs, Manager, Metro 2nd Line. “Our customers stepped up ~ all of the cashiers were involved and engaged. In fact, there was a friendly competition going on amongst the cashiers.”
John presented The Soup Kitchen Community Centre with the ‘big cheque’ last week. “It felt so good to know that we were able to rally for our commmunity.” said John.
“Metro has long been committed to communities where we live and work, so it was especially important that the money raised in store stayed within the same community – donations went directly to the local foodbank,” says Joe Fusco, Senior Vice President, Metro. “A sincere thank-you to our customers for their generosity and to all of our employees for their ongoing dedication and support during this pandemic.”
John Downs, Manager at 2nd Line W. Metro said, “Thank you to everyone who kindly donated. From the very first day of the campaign til the 31st (of Nov.,2020), our customers said ‘yes’ at the check-out and we were able to keep building our (fundraising) totals for the community a toonie at a time. The money raised will go a long way to help those who are struggling with food insecurity.”
This brings Metro’s donation in Ontario for COVID-19 relief to $3.43 million in the year 2020. Well done everyone ~ well done.