Celebrate Tourism Week with Thrive Tours!

In celebration of Tourism week in Sault Ste Marie, SaultOnline reached out to several local tour companies to see what our beautiful Algoma region has to offer.

Brad Robinson and Amanda Cora are the dynamic duo behind Thrive Tours, an Indigenous owned & operated guided Ecotourism company located in Sault Ste. Marie.

Brad is an avid outdoorsman who is passionate about educating and sharing his knowledge of Indigenous history and culture with others.  Amanda has been working in the outdoors since graduating from Nature Based Adventure Tourism at Cambrian College, earning her outdoor wilderness guiding certificate in 2004.  Both Brad and Amanda are certified, interpretive guides.

“Thrive Tours offers land-based experiences in the Sault Ste. Marie region that are designed to connect people with each other and Mother Earth’s offerings with respect for the land, water, and all living things.”

Thrive Tours operates on a zero-footprint objective in their practice, keeping local Indigenous practices and philosophies in mind.  They offer guided hiking, year-round camping, snowshoeing, canoeing and kayaking tours, all while incorporating Indigenous knowledge and histories into their philosophies.

“We feel that it’s really important for us to show people how to properly care for this land, and for us to teach stewardship of the land, and to travel with zero or very little imprint or impact on the environment,” Brad comments.

Thrive tours is the only Indigenous owned and operated tour company offering culturally grounded adventure activities.

“People have been feeling really locked down and need to reconnect with nature, and with themselves and just be able to feel that we’re doing okay,” Amanda explains how COVID-19 has impacted outdoor tourism, “getting out on the water and in the forest, and being able to do these things safely, is really important.  And I think the companies that are in the area offering these things are going to be helpful for a lot of people with mental and physical well being.”

Getting outside and engaging in nature is a huge stress-reliever, especially considering all of Ontario has been in and out of lockdown for over a year.  Now more than ever, it’s time to support our local tourism and get out to enjoy our beautiful Algoma country!

“It’s in the connection with Self, with Others, and with Mother Earth.”


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